Privacy notice

HERITAGE RIDE LONDON LIMITED (company number 17563255, registered office 90 Glamis Place, London, England, E1W 3EF) is the data controller for personal information we handle.

What we collect

• When you contact us by WhatsApp, phone or email: your name, your contact details and what you tell us about your booking.
• When you book: the details of the ride and the quote you agreed, which we keep as a booking record.
• This website does not use advertising or tracking cookies and has no user accounts. When you send the enquiry form on the Contact page, we store what you entered (name, email, phone if given, and the details of your ride) and it is emailed to us so we can reply.

Why we use it

To reply to you, provide the ride you booked, keep the booking records we are required to keep, and deal with complaints or lost property. Our legal bases are performing our contract with you, meeting our legal obligations and our legitimate interest in running the business.

Who else handles it

• Cloudflare hosts this website and processes technical data such as IP addresses to deliver and protect it.
• Google provides the fonts on this website, and our email. Your browser contacts Google to load the fonts.
• WhatsApp (Meta) handles messages you send us there.
• We share information with regulators or the police only where the law requires it.

How long we keep it

Enquiries that do not become bookings are deleted within 12 months. Booking records are kept for as long as licensing and tax rules require.

Your rights

You can ask for a copy of your information, ask us to correct or delete it, or object to how we use it. Email info@heritageridelondon.com. You can also complain to the Information Commissioner's Office at ico.org.uk.